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Sonoco’s New Digital Printing for Displays Offers Brands Quality, Agility

Adds new high-speed, 6-color press.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sonoco has invested in a state-of-the-art, direct-to-sheet digital printing press for the production of point-of-purchase displays and other promotional packaging. The high-speed, 6-color press enables brand owners to respond quickly to a dynamic retail and shopper environment without the need for costly overruns or printing plates.
 
“Customer reaction has been remarkable. From personal healthcare to home improvement clients, they see the power this game-changing technology for their brands at the First Moment of Truth,” said Jeffrey Tomaszewski, division VP and GM, Rigid Paper and Closures North America and Display and Packaging. “With our new digital printing press, we can drive a speed-to-market advantage for our customers that is difficult to beat.”

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